Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from housekeeping to nanny services, and has built a client network exceeding a million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is aggressively expanding across nine countries in Southeast Asia.

The Southeast Asian babysitter Jakarta home services market is assessed at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the babysitting market reaching $3 billion in value. In this fast-growing market, Ayasan capitalizes on Japanese-style high-quality services and a specialized training framework to enhance its industry dominance.

“Our strength lies in combining Japanese precision with regional knowledge with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in cleaning service Jakarta corporate services, with over a substantial client base including notable companies. Recently, demand from government offices and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am certain that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en